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I think about this all the time vis-a-vis Forbes, which used to be, if not a "good" magazine, at least well known as an actual legitimate magazine that did booster-y coverage of business stuff, and is now, as near as I can tell, a literal blogging site where just about anyone can post whatever they want, and then spread around that they've been "published in Forbes". This gives them zombie cred despite the fact that the current version of Forbes has been like this for, what, 10 years? And I guess it'll keep working until everyone who vaugely remembers Forbes as a real magazine is dead.

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the people that currently run Spin are even worse than you think. backgrounds in the fraudulent bot traffic ad arbitrage business that was big 5-10 years ago. . .

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